The digital economy is accelerating rapidly, yet there is uneven progress as enterprises seek to take advantage of the digital opportunity. In my experience, companies today fall into two categories: those that are surviving, and those that are thriving. The companies that are surviving are perhaps making incremental changes to their business, but largely going about things with a business-as-usual approach typically challenged by siloed organizations, tactical plans, limited expertise and insights. Then there are those that are thriving. These organizations are striving to reimagine their businesses and are neither content nor complacent--they know they can always be more efficient, competitive and relevant.